THE TEAM
AI does not fail for technical reasons. It fails when the operating model, the data foundations or the governance are not ready for it. We are the people who have seen that pattern repeatedly, and learned how to break it.
"Mid-market CEOs do not need a fifty-person bench they will never see. They need senior people, available, accountable. So that is what we built."
"We do not sell software, hours or theory. We partner with leadership teams to deliver outcomes we are willing to be measured against."
WHERE THE TEAM HAS OPERATED
WHY WE BUILT IT THIS WAY
"Most consultancies sell you a bench. We sell you an outcome, and we activate the bench around it."
SimpliphiAI is led by two founders who run every engagement personally. They are supported by a non-executive bench of senior advisors and a specialist technical team, all of whom are drawn into the work only when their expertise is genuinely required.
That structure is not an accident. It is a direct response to what we have seen go wrong inside large transformation programmes for two decades: permanent overhead, distant partners, junior delivery. The model rewards size, not outcome.
So we built the opposite. The founders are always present. The specialists arrive when their work is needed. The clients only pay for the capability they actually use. It is a leaner shape, deliberately, and it is the reason we can be genuinely accountable for what we deliver.
HOW THE TEAM IS SHAPED
Shiv and Bhav run the firm and lead every engagement personally. They are accountable, end-to-end, for every client outcome. Nothing is delegated to a junior team you have never met.
Shiv Kapoor · Bhavin Patel
Senior advisors with operating, technology and commercial credibility. Drawn in to challenge thinking, validate approach, open doors, or sharpen a strategy. Not on every engagement, only where they move the needle.
Manoj Rana · Hrshi Kapoor, PhD
A curated team of practitioners, data governance, experience design, analytics, BI. Activated onto client engagements when their specific capability is needed. Clients pay for capability used, not capacity held.
Seun Odueko · Sheena Chloe Patel · Kailan Patel · Yasin Dol
A scalable, on-demand delivery operations layer. Research, scheduling, document production, analyst-grade workstream support, the operational machinery that lets the founders, partners and specialists stay focused on the work that actually moves the needle for the client.
Activated as the engagement scales. Capacity flexes to match the work.
TIER 01
Commercial Strategy and Operating Model Specialist, UK, Middle East and Africa
Twenty years helping businesses turn complexity into growth from enterprise transformation programmes at Skanska and Amey to senior leadership in the C-suite at Helios Towers, where he helped scale the business from c.$400M to over $1B in revenue, deploying the operating models and governance frameworks required to integrate six international acquisitions.
At Helios, he established the group's first S&OP function, governing a $250M capital pipeline that unlocked $25M in efficiencies in Year 1, and built digital capital allocation models that modernised investment decisions and accelerated asset deployment by 20%.
At SimpliphiAi, Shiv brings that same operator instinct and boardroom expertise to help organisations adopt AI in ways that sharpen decisions, eliminate structural friction, and deliver measurable business value.
Digital Transformation and Programme Delivery Specialist, UK Banking, Aviation and Healthcare
Twenty years helping businesses turn ambition into delivery, from process and fraud expertise at Barclays to challenger bank divestment at RBS, customer experience programmes at EasyJet, and enterprise digital transformation at Radis Community Care, where he is leading the largest software implementation in the company's history across five service streams and 120 sites.
At Radis he has replaced paper-based systems with integrated digital workflows across rostering, care management, payroll and finance, and embedded Direct Debit payments. Earlier, as fraud SME on the Barclays AMEX programme, he delivered c.£13m in savings through process optimisation.
At SimpliphiAi, Bhavin brings that same delivery discipline and customer-experience instinct to help organisations adopt AI in ways that land with users, embed into operations, and deliver measurable change.
TIER 02
Digital & AI Transformation
Built BAM UK & Ireland's entire digital and AI portfolio from a standing start. Stabilised easyJet's multi-million pound cloud data and AI programme. At RBS, closed an active European Commission audit within his first two months. Twenty years rescuing complex programmes for CIOs and Transformation Directors.
Strategy & Operating Model
VP Strategy & Solutions Development at MDC, a Mubadala company in Abu Dhabi, designing operating models and driving profitability across the group's shared services business. Prior consulting at Deloitte on enterprise cost transformation, operating model design and post-merger integration.
TIER 03
Data Governance & Strategy · London
Tier-one financial services data management consultant currently at UBS Investment Bank. Prior senior consulting at Citi delivering data governance and risk reduction in line with Consent Orders from the Office of the Comptroller of the Currency and the Federal Reserve Board.
Experience & Service Design · Riyadh
Experience Design Manager at EY Studio+, leading multi-disciplinary teams on CX strategy, customer journey design and AI-enabled service redesign in regulated financial services. Prior senior UX leadership at William Hill on payments and account journeys.
Analytics & Data Migration · London
Senior Data Analyst at Gallagher with four years delivering stakeholder-facing analytics, data migration and Power BI reporting in insurance. Specialism in stakeholder management and Power BI dashboards that support executive decision-making.
Data Quality, Governance & BI · London
Data analyst with multi-sector experience across insurance, banking, marketing and cyber security. Strong focus on data governance, MDM and BI delivery. Most recently at Ardonagh Specialty producing Power BI reports for the Lloyd's and internal markets.
HOW WE WORK TOGETHER
Every engagement starts with one of the founders, in the room, listening. We map what is actually going on, the operating model, the data, the governance, the politics. No deck. No template. No junior associate.
We bring in the Non-Executive Partner whose experience matter most, commercial, AI, or strategy, to challenge our thinking and sharpen the recommendation before it lands. The founders stay in the room. The work is reviewed by people who have done it for real.
The right Technical Specialists are activated for the work, data governance, experience design, analytics, BI. They are senior practitioners, not interchangeable resources. They join when their capability is needed and step back when it is not.
Accountability rests where it began, with the founders. Outcomes are measured against what we agreed at the diagnosis. We do not stop at recommendations; we stay close to the work until the result is real.
A NOTE FROM THE FOUNDERS