The story behind SimpliphiAI, how two complementary ways of thinking became a mission to help SMEs and mid-market businesses adopt AI safely, measurably, and on their terms.
Different worlds. Drawn to different disciplines, somehow ending up in the same conversations about how things could work. More than 20 years later, those conversations turned into a company.
sees the why.
The customer journey, the brand, the story. He's the one asking "what could this look like if we reimagined it from scratch?"
Whether that's reshaping the customer experience at EasyJet, leading the digital transformation of a national care provider, or sketching out an app on the back of a napkin and turning it into something thousands of people downloaded.
sees the how.
The system thinking, the process, the architecture. He's the one asking "where does this break, and how do we make it scale?"
Whether that's running multi-million-pound transformation programmes across the UK, Middle East and Africa, leading M&A due diligence, or scaling a business from $400m to over $1bn in 18 months.
Apart, they've each spent 20+ years inside blue chip organisations, Banking, Aviation, Healthcare, Telecoms, Infrastructure, learning what good looks like, and what it costs when it doesn't.
Together, they've already proved the combination works. They built an app from scratch, concept, code, brand, marketing, launch, and put it on the App Store and Google Play, where it reached thousands of users.
Two ways of thinking. Two skill sets. One shipped product.
A Turning Point
And with it, the same realisation, at the same time.
The world's biggest companies were quietly using AI to move faster, cut cost, and grow margin. Meanwhile the SMEs and mid-market businesses they both knew , the engine room of the economy, were being sold tools without strategy, hype without guardrails, and left to figure it out alone.
That didn't sit right with either of them.
So they did what they'd always done. Bhavin sketched the vision. Shiv built the structure. And SimpliphiAI was born, to bring blue chip experience, governance and ambition to the businesses that need it most, and help them adopt AI safely, measurably, and on their terms.
Two ways of thinking. One mission.
Creative meets structural. Big-company experience meets small-business reality.
We help you level up, safely.