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    Podcast Show

    Simpliphied

    Season 1 · 9 conversations

    Operator conversations on AI in the real business. Cut the noise, keep the signal.

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    Simpliphied · Series 1 · Featured guests

    Nine operators. One pattern.

    Our guests have raced for Commonwealth gold, moved national football teams around the world, helped put Five Guys into Europe, and include an award-winning author. Series 1 ran to 20+ conversations across industries. These nine are a representative cut. Different industries, same blockers.

    20+Conversations
    9Featured here
    12+Industries

    Sports & Entertainment

    Tony Palladin

    Paladin & Brooks

    AI is an extension of human input, not a replacement.
    • Where do we start
    • Cutting through noise
    • Keep it human

    Professional Services

    Antony Harper

    WAChump

    AI is here. It's not coming, it's here.
    • Cost & access gap
    • Fear it replaces us

    Recruitment

    Marek Brazier-Kobus

    Barlow Search

    Data needs to be like a white wash wall before anything goes on it.
    • Data isn't ready
    • Where do we start

    Football

    Jairo Pachon

    FIFA Match Agent

    Your time is really your value.
    • Cutting through noise
    • Keep it human

    Risk & Safety

    Mark Boult

    Bout Consulting

    AI is an enabler, not a replacement.
    • Where do we start
    • Keep it human

    Operations

    Sarah Harris

    Fractional COO

    Operational clarity is essential before adopting AI.
    • Where do we start
    • Data isn't ready

    Hospitality

    Whitney Myrus

    F&B Franchising

    Be curious. That is where it starts.
    • Data isn't ready
    • Keep it human

    Strategy

    Nikolai Sudariko

    Hypothesis3

    We need to raise the bar about quality.
    • Data isn't ready
    • Cost & access gap

    Leadership

    Les Murray

    20 20 Management

    AI isn't a strategy, it's just a tool.
    • Fear it replaces us
    • Keep it human

    The through-line

    People who have operated at the top of their field, in elite sport, in international football, in hospitality, in the boardroom. Then you ask each of them what is actually stopping them using AI, and the answers collapse into the same short list: where do we start, the data isn't ready, how do we keep it human. The blocker is rarely the software. It is an operating problem. It is the one we exist to fix.

    Thank you to every operator who gave us their time across Series 1, all 20+ of you. Your candour is what made the pattern visible.

    White paper · Coming soon

    We are turning the full Series 1 dataset into a short white paper on what is actually blocking AI adoption in the mid-market. Drops with Series 2.

    Want to come on the show?

    We're always looking for operators with a story worth sharing.