AI Visibility Websites
Websites built to be cited by AI.
We build (or rebuild) websites engineered from day one for citation by ChatGPT, Claude, Perplexity, and Gemini. SEO and AEO together. Original substance, off-site authority, and continuous improvement. The full strategic agency behind your AI search visibility.
of searches now end without a click. Your site never gets the visit
Source: SparkToro / Datos, 2024
of Google queries trigger AI Overviews. Organic compressed into one cited answer
Source: BrightEdge, 2025
higher conversion rate from AI referrals vs. traditional organic search
Source: Profound / First Page Sage, 2025
Why current websites fail
Most sites were built for humans and Google.
AI search is a different game. The websites that win citations are engineered differently. At the architecture level, not just the content level. Three things stop most sites from being cited.
Built for clicks, not citations
Old SEO playbook: long pages, keyword density, generic content. AI doesn't reward any of it. AI rewards information density and original substance.
Architecture hostile to AI
JavaScript-only rendering, hidden content in modals, no structured data, missing author entities. AI bots fetch the shell and walk away.
No off-site authority signals
AI weighs Reddit, LinkedIn, Wikipedia, and named-author bylines heavily. Most websites have none of these. Invisible to the trust evidence AI uses.
1-3 brands typically named per AI answer. There is no page two.
Authoritas GEO Study, 2024
What changed
What changed in 36 months.
The discovery layer of the internet was rewritten. Most websites haven't caught up.
Before AI
- Google's share of search92%StatCounter, 2022
- Standard SERP format10 blue links
- Searches ending without a click56%SparkToro / Datos, 2022
Now
- Weekly ChatGPT users900MOpenAI, 2025
- Google SERPs with AI Overviews50%BrightEdge, 2025
- AI traffic conversion rate14.2%Profound / First Page Sage, 2025
- Google traffic conversion rate2.8%First Page Sage, 2025
- AI citations from brand-managed sources86%Authoritas GEO Study, 2024
The GEO market
$886M today → $7.3B by 2031.
Generative engine optimisation is the fastest-growing category in marketing tech. Early movers are already locking in the citations.
Source: Grand View Research, 2024
What we deliver
Four services, one outcome.
A complete agency engagement from website rebuild through ongoing strategy. Designed to make your business one of the brands AI cites by name.
Website Build / Rebuild
We build or rebuild your website with AI-citable architecture from day one: content structured for extraction, schema deployed sitewide, named-author attribution, and a content depth model that gives AI a reason to cite.
- Strategic information architecture for AI extraction
- Server-side rendered, schema-rich foundation
- Question-format headings and answer-block structure
- Named-author bio infrastructure with credentials
- Comparison content and category-defining frameworks
- Built on a modern stack (Next.js, Astro, or your CMS)
SEO + AEO
Traditional SEO still matters. Google AI Overviews pull from indexed pages. Answer-engine optimisation is the new layer: engineering for the question your buyer just asked an AI. We do both in a single engagement, treating them as two sides of the same discovery problem.
- Keyword and answer-intent research (SEO + AEO)
- On-page optimisation and technical SEO foundation
- Schema markup: the structured data AI uses to extract your answers (Organization, Article, FAQPage, Product)
- llms.txt setup (the file AI crawlers read to find your site)
- Internal linking architecture for topical authority
- Search Console and GA4 attribution for AI referrers
Substance & Authority
AI cites brands with original substance and earned trust. We produce the original research, named methodologies, and off-site presence (Reddit, LinkedIn, Wikipedia, guest posts) that make AI want to cite you over a competitor.
- Original research projects (surveys, benchmarks, data)
- Founder-led LinkedIn cadence (3-5 ghostwritten posts per week)
- Reddit presence (helpful-first, never self-promotional)
- Wikipedia and Wikidata entries (where notability allows)
- 3-5 industry guest post placements per year
- Podcast tour booking and YouTube transcript optimisation
Continuous Improvements
Citations are won quarter by quarter. Models retrain, competitors publish, categories shift. We run an ongoing optimisation cadence (content production, monitoring, course corrections, and strategic reporting) so your gains compound rather than erode.
- Monthly new content (research, comparison, named-author)
- Citation rate tracking across ChatGPT, Claude, Perplexity, Gemini
- Named-competitor share-of-voice monthly reporting
- Quarterly content refresh of top 20 pages
- Quarterly strategic positioning review with leadership
- Course corrections based on monitoring and competitive moves
The Framework
The Three-Layer Model of AI visibility.
Every engagement is built on three layers stacked in sequence. Skip a layer and the rest collapses.
Visibility
Your site has to be reachable, parseable, and structurally legible to AI crawlers. Server-side rendering, schema markup, llms.txt, clean information architecture. Without this layer, nothing else matters.
Authority
Off-site evidence the model uses to decide who to trust. Named-author bylines, Reddit and LinkedIn presence, Wikipedia entries, original research, guest placements. AI cites brands the broader web already references.
Conversion
Citation is the start, not the finish. The page the AI sends a buyer to has to convert. Clear positioning, structured offers, frictionless next step. Otherwise the citation is wasted attention.
Measurement
Four metrics. One honest scoreboard.
We measure AI visibility the way an operator measures pipeline. Baselines on day one, monthly tracking, no vanity numbers.
AI Visibility Score
A composite baseline of how often, how prominently, and how favourably your brand surfaces across ChatGPT, Claude, Perplexity, and Gemini for a defined buyer-intent prompt set. Tracked monthly.
Share of Voice
Your citation share inside a named competitive set. Measured per-engine and blended. Answers the question: when an AI names two or three brands, how often is one of them yours.
Citation Rate
The percentage of buyer-intent prompts in which your brand or domain is cited at all. Distinct from SoV because it counts presence, not relative position.
Recommendation Rate
The subset of citations where the model actively recommends you (not just lists you). The closest signal to AI-driven intent we can measure today.
Pricing
Three ways to start.
Most clients begin with the audit, then choose between a one-time rebuild or a full build-plus-engine engagement based on their internal capacity and ambition.
Strategic Audit
One-time · 2 weeks
- Strategic baseline assessment
- 20-prompt citation audit across 4 LLMs
- Named-competitor share-of-voice analysis
- Website AI-readiness audit
- Prioritised 90-day roadmap
- 60-min findings call + written PDF
- Technical infrastructure recommendations
Citation-Ready Rebuild
Project · 8-12 weeks
- Everything in Strategic Audit
- Full website build/rebuild for AI citation
- SEO + AEO optimisation
- Schema markup + author bio infrastructure
- 1 original research piece
- Technical infrastructure: SSR, schema, llms.txt, sitemap
- 30-day post-launch support
AI Visibility Engine
Build + ongoing · 90 days launch + retainer
- Everything in Website Rebuild
- Founder LinkedIn cadence (3-5 posts per week)
- Reddit + community presence (managed)
- 3-5 industry guest post placements per year
- Wikipedia entry pursuit (where applicable)
- Quarterly content refresh of top 20 pages
- Monthly executive reporting + 30-min review call
- Ongoing technical infrastructure maintenance
Not every business needs a rebuild. The Audit stands alone: full diagnostic, 90-day plan, walk away or carry on.
Pricing is scoped to your site and category. Every engagement starts with the Strategic Audit. GBP, ex-VAT. 3-month minimum on the Engine retainer.
Inside the engagement
What the first 90 days actually look like.
Four phases, clear deliverables at each one. You always know where you are.
Strategic Audit lands on your desk
You know your citation rate, your share-of-voice against three named competitors, and the three biggest architecture gaps in your current site. With data, not opinion.
We rebuild
Schema, author bios, original research, the full citation-ready stack. Your top 10 pages restructured for AI extraction. First original research piece published.
Launch and authority
Production launch. LinkedIn cadence active. Reddit presence live. First guest posts pitched. Day-90 baseline citation review with your leadership team.
The engine compounds
The retainer keeps citations growing while competitors lose ground. Monthly reporting, quarterly strategic reviews, course corrections.
AI Visibility as a discipline is two years old. We don't show you a 50-logo wall, because nobody honestly can. What we offer is the methodology (built from two decades of operator experience) applied to the new search reality. Early-mover engagements are open now.
Why this sits under Growth, not Marketing.
AI search isn't a marketing channel. It's the new front door. We build AI Visibility Websites as one system inside the Growth pillar at SimpliphiAI: pipeline that doesn't depend on any single channel staying friendly. Same operator team, integrated thinking.
See the Growth pillarOperator-led
We don't just ship the rebuild and walk away.
We monitor citations. We watch the off-site authority. We adjust the content strategy when the models retrain or the category shifts.
AI visibility isn't a one-time engineering job. It's a discipline that compounds quarter by quarter. We run the cadence so you don't have to build a content team to chase the models.
FAQ
Questions we hear before every engagement.
If your question isn't here, book a strategy call. We'll answer it with your data in front of us.
Glossary
The vocabulary of AI visibility.
A shared language for the work. So nothing gets lost in translation between operators, marketers, and engineers.
AVS (AI Visibility Score)
SimpliphiAI's composite measure of how often, how prominently, and how favourably your brand surfaces across the major AI engines for a defined buyer-intent prompt set.
AEO (Answer Engine Optimisation)
The practice of structuring content so AI engines can extract a clean, citable answer. Question-format headings, answer blocks, schema, named-author attribution.
GEO (Generative Engine Optimisation)
The broader discipline of engineering a brand for citation across generative AI surfaces (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews). AEO is one layer inside GEO.
Citation Rate
The percentage of buyer-intent prompts in which your brand or domain is cited at all by a given engine. A presence metric, not a position metric.
Share of Voice
Your citation share inside a named competitive set, per engine and blended. When the AI names two or three brands in an answer, how often is one of them yours.
Recommendation Rate
The subset of citations where the model actively recommends you, not just lists you. The closest signal to AI-driven buying intent measurable today.
Buyer-intent Prompt
A prompt that mirrors the language a real buyer uses at a real decision point. Distinct from a brand-name prompt or a generic informational query.
Audit
SimpliphiAI's standard diagnostic. 20 buyer-intent prompts across four engines, baseline AVS, competitive Share of Voice, and a prioritised remediation plan.
Let's start
Get listed in the answer.
Or get left out of the conversation.
Free 30-minute strategic call. We'll baseline your AI Visibility Score, run twenty buyer-intent prompts across four major LLMs, and tell you exactly where your website stands, and what a rebuild would actually deliver.
A real read on where you sit.
Your AI Visibility Score baseline, your competitive position vs. three named rivals, the three biggest architecture gaps in your current site, and a clear sense of whether a rebuild is the right move.
hello@simpliphi.ai