AI B2B
    Lead Generation

    A predictable pipeline of qualified B2B conversations. Built and run by AI. Owned by you.

    Instant replies

    Under 2 min response time

    Higher booking rates

    More calls scheduled

    Owned by you

    Your data, your model, your relationships

    Better show-up rate

    Qualified & reminded

    The Engine

    Six moving parts. One outcome.

    A pipeline that fills itself, qualifies itself, and only interrupts your team when a real conversation is ready.

    AI Researcher

    ICP and list building

    We define your ideal customer with you, then build clean, enriched, AI-verified contact lists that match.

    AI Copywriter

    Multi-channel messaging

    Email, LinkedIn, and voice working together. Sequenced, personalised, tested for what actually books meetings.

    AI Qualifier

    Reply scoring and routing

    Replies are read, scored, and sorted by AI. Hot leads get to your team. Everything else gets nurtured.

    AI SDR

    Hands-free outreach automation

    From first touch to booked call, the workflow runs itself. No copy paste. No dropped follow-ups.

    AI Analyst

    Pipeline reporting

    Opens, replies, meetings booked, pipeline created. The numbers that matter, not vanity metrics.

    AI Co-Pilot

    Built for your sales team

    Slots into the way your sales team already works. We train them on it. We don't replace them.

    The flow

    How the six agents work together.

    One signal moves through six specialists. Cold contact in. Booked meeting out. Click any stage to see what it does.

    Input

    Your ICP

    Output

    Booked meeting

    Feedback loop · AI Analyst tunes every stage continuously

    What you actually get.

    Not software. Not a course. A fleet of six AI specialists, synchronised into one engine, plugged into your business and visible from one dashboard.

    A list, not a guess

    Verified, enriched, intent-ranked contacts that match the customers you actually want.

    A message that lands

    Personalised at scale. Tested against what books meetings, not what sounds clever.

    A meeting on your calendar

    Qualified. Briefed. Ready. Your team shows up to a real conversation, not a cold pitch.

    Your own dashboard

    Live view of pipeline, replies, and meetings booked. Your data, your control.

    24/7 monitoring

    Continuous oversight on the engine. Anomalies flagged. Tests suggested. Always on, never anxious.

    In plain English

    We build the pipeline.
    You close the deals.

    Most B2B lead gen is a hamster wheel: rent a list, blast emails, hope something sticks. We do the opposite. We build a system that learns who your best customers are, finds more of them, and keeps the conversation warm until your team is ready to talk.

    You see the dashboard. You own the data. You keep the pipeline when we're done.

    The benefit

    Human SDR team vs AI Lead Engine

    Same outcome, booked meetings. Very different economics.

    Traditional Human Team

    Monthly cost
    £8-15k per SDR + tools
    Outreach volume
    40-60 personalised touches / day
    Channels
    Usually email or phone, rarely both
    Personalisation
    Generic templates at scale
    Ramp time
    3-6 months to productivity
    Working hours
    9-5, one timezone
    Consistency
    Varies by mood, sickness, churn
    Reporting
    Weekly spreadsheet
    Our approach

    AI Lead Engine

    Monthly cost
    Fixed monthly fee, no headcount
    Outreach volume
    1,000+ personalised touches / day
    Channels
    Email + LinkedIn + voice, sequenced
    Personalisation
    Researched per-contact, every time
    Ramp time
    Live in 2-3 weeks
    Working hours
    24/7, every timezone
    Consistency
    Same quality every send
    Reporting
    Live dashboard, AI-tuned weekly
    ~10x

    Outreach volume per £ spent

    SimpliphiAI client data

    2-3 wks

    To first booked meetings (vs 3-6 months)

    SimpliphiAI client data

    Zero

    Hiring, onboarding, or churn risk

    SimpliphiAI engagement model

    Comparison based on SimpliphiAI client benchmarks and Bridge Group SDR Metrics Report, 2024.

    Humans still close the deals. AI just makes sure your sales team has more of the right conversations.

    What to expect

    A 90-day cycle with numbers attached.

    No vague promises. Here's the outcome we commit to, the timeline it lands on, and the criteria we measure ourselves against.

    3,000+

    Personalised touches per week

    across email, LinkedIn and voice

    SimpliphiAI platform data

    5-8%

    Reply rates by week 6

    vs 1-2% industry average (Backlinko, 2024)

    SimpliphiAI client data

    8-15

    Qualified meetings / month

    by end of 90-day cycle

    SimpliphiAI client data

    How the 90 days unfold

    1
    Days 1-30
    Foundation
    • ICP defined and validated
    • Domains warmed, infrastructure live
    • First sequences in market
    2
    Days 31-60
    Traction
    • Reply rates climbing past 5%
    • First qualified meetings booked
    • Messaging tuned weekly on real data
    3
    Days 61-90
    Compounding
    • Predictable weekly meeting cadence
    • Pipeline value clearly attributable
    • Engine handed to your team to run

    Success criteria

    What "working" looks like by day 90.

    Hit these and the engine pays for itself. Miss them and we're not done.

    • Pipeline created exceeds 5× engagement cost, SimpliphiAI client data
    • Cost per meeting at least 60% lower than human SDR baseline, Bridge Group, 2024
    • Reply-to-meeting conversion above 20%, SimpliphiAI client data
    • Your sales team trained and able to run the engine

    Your day-90 targets

    Tell us where you are.
    See where you'll be.

    Pick the option that matches your outbound today. We'll show the target we commit to by day 90.

    Metric
    Today
    Day 90 target
    Qualified meetings / month
    1-3
    10-15
    Reply rate
    1-2%
    5-7%
    Cost per qualified meeting
    £400+
    <£150
    Pipeline / month attributable to outbound
    £15-40k
    £100-200k
    Team time spent on prospecting
    10+ hrs / wk
    <2 hrs / wk

    These targets are commitments, not projections. We size them against your actual ICP, ACV and sales cycle in week one. If we don't think we can hit them, we tell you before you sign.

    How it lands

    What working with us looks like.

    Three phases. From scoping the engine to running it. No surprises.

    Days 1-14

    Scope & ICP

    We sit with you and build the actual definition of who you sell to, what your customer is worth, and what good looks like in your numbers. The engine isn't running yet. We're locking in what it will be optimising for.

    • Documented Ideal Customer Profile in your numbers, not ours
    • Target volume and qualification thresholds agreed
    • A measurable definition of success for your team

    Days 15-45

    Build & warm

    We build the lists, write the sequences, set up the tooling, warm the inboxes, and run the first test campaigns. Replies start coming in. By the end of this phase, the engine is live and producing booked meetings.

    • AI-verified lists running in production
    • Multi-channel sequences live and tested
    • Qualification scoring tuned to your sales team
    • First booked meetings landing in calendars

    Days 46+

    Run & optimise

    The engine is live. We run it. We adjust it when the numbers say to. Pipeline lands in your team's calendar. Each week we report. Each month we tune. Volume and channels expand based on what's converting.

    • Predictable monthly pipeline
    • Weekly reporting on the numbers that matter
    • Monthly sequence and list tuning
    • Quarterly strategic reviews with your leadership

    Pricing is a conversation

    What determines your number.

    We don't have a price page. Here's what we'll talk about instead.

    01

    Target market shape and size

    How many accounts in your TAM, how vertical or horizontal you go, geography. Determines list size, complexity, and the volume of research the AI needs to do.

    02

    Customer lifetime value

    What one closed deal is worth to you. Calibrates how aggressive the volume should be and how much it makes sense to spend per qualified meeting.

    03

    Outbound volume commitment

    How many qualified conversations per month you want the engine producing. Drives sequence count, channel mix, and scaling cadence.

    04

    Sales team capacity

    How many qualified meetings your team can actually take. We don't engineer overflow you can't handle. The engine produces what you can convert.

    05

    Existing data and CRM

    What we're starting with versus building from scratch. Affects build time on Phase 2 and the depth of integration work.

    Tell us your shape. We'll tell you the number.

    Book a scoping call

    Operator-led

    We don't just deploy and walk away.

    We run the engine. We monitor it. We adjust it when the numbers say to.

    The point isn't to give you more dashboards to check or more meetings to attend. It's to free your time so you can spend it on the conversations the AI hands you.

    FAQ

    Questions we hear before every engagement.

    If your question isn't here, book a scoping call. We'll answer it with your numbers in front of us.

    Pipeline. Predictable. Owned by you.

    Book a strategy call. We'll show you what an AI B2B lead generation engine looks like for your business, with your numbers.

    Book a Strategy Call